eBay Selects Triad Retail Media to Drive Display Ad Platform

TAMPA - eBay, the world’s largest online marketplace and a mobile commerce leader, today announced that it has selected Triad Retail Media to sell and manage all on-site display advertising for eBay.com and eBay Motors. Under the agreement, Triad will provide end-to-end display advertising management to deliver more customized, relevant advertising on eBay that will better showcase eBay listings and enhance the customer experience for buyers and sellers on the site.

“As eBay continues to focus on innovation and new ways for eBay shoppers and sellers to connect, we are driving even better experiences on eBay.com,” said Christopher Payne, vice president of eBay North America. “Our new agreement with Triad puts our customers front and center as we deliver more relevant, customized advertising content to them through Triad’s leadership in digital retail media.”

Triad’s custom display advertising approach will more uniquely address the needs of eBay customers and leading advertisers. As an industry leader in the display advertising space, Triad Retail Media will build on a deep understanding of audience needs to display relevant advertising to eBay customers based on the categories in which they’re interested and how they want to interact with eBay, and create new ways for leading brands to connect with eBay’s sellers and shoppers.

“We are excited to bring our custom retail media approach to eBay,” said Greg Murtagh, Triad Retail Media’s CEO. “The eBay community of users is going to see relevant and engaging content from the brands they love most, and brand advertisers are going to be able to connect in new ways with customers and prospective customers on eBay, the world’s largest online marketplace.”