Triad Digital Media Powers Dell Bag Boutique

TAMPA - Triad Digital Media, a digital retail media company, has developed an interactive e-commerce experience for Dell to help match customers with their ideal laptop bag. The Dell Bag Boutique gives shoppers a quick and easy way to find the bag that best meets their unique needs and style.

Triad Digital has created an elegant way for Dell to showcase the large variety of available brands while offering easy navigation for users, allowing them to search and sort by price point, brand, size, style and more. By giving online shoppers a new way to interact with and discover new merchandise, customers are spending more time in the Bag Boutique browsing and interacting with products. Currently featured on Oprah.com’s Gift Finder, the site has been praised for its interactivity and design.

“By creating a sleek and interactive site experience, Dell is able to really engage with customers while showcasing the variety of great brands available,” said Greg Murtagh, Triad Digital Media’s CEO. “The success of this approach demonstrates the power of digital retail media to help brands like Dell further monetize their online stores through unique content centers that turn browsers into buyers.”

Due to the outstanding results generated by the Bag Boutique, Dell has commissioned Triad Digital Media to create additional interactive landing sites including the Dell Home Theater Store.