Roger West Launches Online Marketing Assessment Tool

TAMPA - Roger West Creative & Code, a Tampa website design company and interactive marketing agency, announces the release of a free online marketing needs assessment. This interactive tool can be used to identify strengths and weaknesses within five critical areas of a company's Internet marketing strategy and provides valuable tips for future marketing improvements.

With all the hype surrounding emerging marketing technologies, it's difficult for companies to know if they're doing the right things to maximize their online presence and many struggle to navigate an overabundance of tools and tactics like email marketing, landing pages, micro sites, social media, analytics and others.

"I meet a lot of business owners who say 'Mike, where do I begin?' so our team decided to create a tool that answers this ominous question. This assessment is an easy way to figure out what areas of your online strategy need improvement so you can get started," says Michael Westafer, CEO of Roger West Creative & Code.

Roger West's Online Marketing Needs Assessment tool simplifies online marketing to evaluate five critical areas within a company's strategy: user-centered design and experience, search marketing, conversion marketing, relationship marketing, and data and analytics. Those who complete the assessment will receive a weighted score and a personalized whitepaper with a results report, a custom needs chart and tactical tips and guidelines for improving the five core online marketing areas.

The free Online Marketing Needs Assessment tool is now available at http://www.rogerwestcreative.com/assessment.