Global Technology Distribution Council Reveals Growth Drivers and Trends Redefining the Tech Market

ST. PETERSBURG - U.S. and European markets for technology solutions are undergoing sea changes amidst rising sales, according to the Global Technology Distribution Council, a consortium of IT supply-chain leaders that supports the aggregation of sales data from members representing more than $100 billion in worldwide revenue.

The GTDC announced that the industry’s recovery is picking up speed, with year-over-year monthly growth recently attained in both the U.S. and Europe for the first time since the downturn began in Sept. 2008. The findings are based on sales of GTDC members across all product lines and reported down to the SKU level in comprehensive databases made available by third-party market research firms, The NPD Group in the U.S. and Context in Europe. In addition to tracking revenue, both databases capture deep trend data such as average selling prices by segment.

“The IT industry downturn occurred first in the U.S., followed by Europe approximately three months later, in December 2008,” commented GTDC CEO Tim Curran. “Not all regions and countries are recovering at the same rate, of course, but we’re now seeing signs of greater alignment between the U.S. and Europe. Each region went from a period of steep decline over the past year to greater stabilization in the fourth quarter. Less severe year-over-year declines in that period transitioned into year-over-year growth rates, which have continued into the first quarter of 2010. It’s good to see these figures back in the black again. Now it’s time to reveal what’s fueling the recovery.”