UTEK Now Doing Business as Innovaro
TAMPA - UTEK Corporation, a IP licensing and innovation services company, will now do business as Innovaro. Effective today, the Company will organize into three primary business groups, all working under the Innovaro brand: Strategic Services – driven by Strategos, an advanced innovation consultancy; Technology Marketplaces – online platforms, partnering services, global licensing and technology transfer services; Insights & Research – futures and trends, research, information services and more.
“Over the past few years, UTEK has acquired several complimentary organizations allowing us to expand our innovation and intellectual property offerings to clients. Bringing this collection of businesses together makes us the only public company, to our knowledge, to offer a comprehensive end-to-end innovation solution,” states Doug Schaedler, CEO of Innovaro. “We have made it a priority to position and align the company to most clearly present our value to clients, potential clients, investors and the public. Doing so under one brand will allow us to present a greater cohesiveness to our clients and more fully leverage our combined value in the market.”
“As we looked to consolidate brands we chose Innovaro, a name within our current portfolio which we felt could best represent the entire company, one that could scale and grow with the business.” Terresa Zimmerman, VP Marketing of Innovaro, continues, “We believe Innovaro carries with it inherent relevancy and also the flexibility we need to raise awareness and visibility of our Company with our current and prospective clients.”
Our logo is a tessellation, a collection of forms that combine to fill a plane with no overlaps and no gaps. Like a honeycomb, some of the most complex and yet easy to comprehend structures are tessellations. The symbol is an equilateral triangle formed from seven equilateral triangles. The wordmark is based on the typeface Filosofia.
Our new logo begins to convey the Innovaro story: delivering simplicity out of complexity; representing more than the sum of its parts; inter-reliance to make a more impactful whole.
Visit their website at www.innovaro.com
