Vertical IT Solutions Unveils New Website, Rebrands to Better Reflect Values

Vertical IT Solutions, a Central Florida provider of outsourced information technology, announced today the launch of its new website and rebranding effort. The rebranding, which includes not only new collateral materials but also new messaging, is aimed to better reflect Vertical IT’s values of quality, commitment and integrity.

“We just celebrated our seven year anniversary, and in the last seven years we have really defined what we do and have grown to reflect our core values. We thought now was the perfect time to upgrade our brand to show what makes us different than other IT providers,” said Andrew Cohen, president of Vertical IT Solutions. “During this process, we reached out to our clients and they told us we have a very caring, fun, professional approach to how IT is done, and that is what we want our new branding to represent.”

The new website, designed by Schifino Lee in Tampa, Fla., has less of a technical feel. Instead, the new site is more people-oriented, highlighting the Vertical IT team and services provided. A blog titled, Straight Up, has also been integrated into the new website. Straight Up will feature insights from various members of the Vertical IT team, as well as relevant news items, videos and events that clients and the public might find useful.

In addition to rebranding, Vertical IT has also implemented a social media strategy. Feeling like they’re already pros at communication, Vertical IT understands that social media tools like Facebook, twitter, LinkedIn and You Tube are vehicles for clients to gain information. Now when it comes to our clients’ technology, they’ll make better decisions because they have more knowledge.

“We’re not just implementing social media, we’re really embracing it and moving forward in a big way in 2010,” said Cohen.

Vertical IT Solutions new website can be viewed at www.verticalit.com