Social Media Book Launch for Business Executives Facing the New Paradigm in Marketing

Bernie Borges, Founder and CEO of Find and Convert <http://www.findandconvert.com> , an Inbound Marketing Agency released his new book today tilted; Marketing 2.0; Bridging the Gap between Seller and Buyer through Social Media Marketing.

Borges wrote the book for business executives who seek to understand how to develop and implement social media marketing strategies. In his book, Borges sets the stage for the significance of the social web by describing the dramatic evolution of paradigm shifts in history such as the way music was once sold on records and CDs and now is sold mostly online as a download.

Borges offers his readers a roadmap for creating a social media marketing strategy including the risks, benefits and staffing implications. He presents two primary pillars comprising a social media marketing strategy; content marketing and relationship building. Each of the major social media platforms is discussed in overview fashion including social networking, blogging, Twitter, video, photos and podcasting to help the reader understand the role each plays in content marketing and relationship building on the web.