Gentry Robotics Signs Five-Year Marketing Agreement with the Action Football Xtreme League

Gentry 21st Century Systems, Inc., the manufacturers of Gentry Robotics, a new on-field marketing concept, today announced it has entered into its first sports marketing partnership, signing a five-year marketing agreement with the new AFX, Action Xtreme Football League (www.afxleague.com) which will begin play in 2010 in Italy.

Gentry Robotics has developed the technology and supporting systems for large scale, venue based marketing and advertising through an innovative method of grass bending by turf robots. The automated turf “Billboard” robots produce high-impact graphics in real-time before audiences at major sporting events. These patterns are currently seen on fields of sporting events, but require special grass cutting and stenciling. The patented Gentry robot imprints logos onto fields by temporarily bending blades of grass. The method is less permanent than paint, and the robot operates remotely.

“Our turf robots offer leagues and teams both a new revenue channel for sponsorship, as well as a real-time entertainment vehicle for stadium spectators who will get the opportunity to watch the turf robots in action before the start of sporting events,” said Ronald Trissel, the entrepreneur behind Gentry Robotics. “We think our turf robots will be a perfect complement to the unique game day festivities planned for each AFX event.”

“We are excited to have Gentry Robotics as a marketing partner and look forward to introducing the concept of a branded AFX turf robot to stadium owners throughout Italy and eventually Europe, as the league expands,” said Greg Anderson, Executive Director of the AFX.