Internet Marketing Experts to Tackle Key Questions About Social Media ROI

MIAMI - The South Florida Technology Alliance will host a business technology education panel discussion titled, "Monetizing Social Media: Does It Really Matter?" sponsored by TriNet. The panel, moderated by Roar Media, will tackle one of the greatest unanswered questions in social media: how can companies measure the return on investment in social media?

While many companies have been struggling to apply measurement techniques to social media programs, Internet marketing experts are learning that social media should be viewed through a different lens and cannot be monetized like traditional print, broadcast and online advertising programs. At the event, expert panelists will discuss the value social media brings and how it should be measured, while also sharing practical tips about ways to integrate social media into a company's organizational fabric and sales funnel.  Panelists will share their insights about effective ways to use social media to attract and retain talent, improve customer satisfaction, create brand preference, close the feedback loop and effectuate organizational change.

Panelists include:

* Craig Agranoff, Technical Correspondent, CBS Television
* Robert Segovia, Sr. Manager of Corp. Recruiting, TriNet
* Myk Willis, CEO, Myxer

Moderator: Jacques Hart, CEO, Roar Media

The event takes place at 5:30 p.m. Thursday, May 26, at Fort Lauderdale Marriott North, 6650 North Andrews Avenue, Fort Lauderdale, FL.

Learn more and register by visiting www.southfloridatech.org