Collaborative App Market to Top $12 Billion

Written by David Glass.

confetti-collaborative-content-app-playbook-app-4BOSTON - At Enterprise Connect 2012, in Orlando, many vendors acknowledged the need to focus more on providing business users with the best possible text, voice and video communications experience—with a little help from cloud services. Demand for faster, interactive, collaborative meetings and information sharing across corporate boundaries is accelerating a major shift from email to instant messaging, conferencing and social collaboration applications.

Through 2017, business email and calendaring application revenues and users will grow at a snail’s pace compared to double-digit growth for other collaboration applications according to the latest Strategy Analytics Extended Enterprise Software Strategies report.

According to Mark Levitt, Director of Enterprise Software and Communications, and author of the report, “Today’s workers need to work smarter and faster in gathering information, soliciting input from a wider and more diverse team, analyzing results, making decisions, and communicating and coordinating action plans".

"Although email and calendaring software applications will remain important because of their near universal reach and support for non-real-time communications, businesses users will behave increasingly like consumers, favoring instant and social collaboration tools".

"For the first time, organizations will respond to greater demand for new business collaboration applications by spending more on Software as a Service than on-premises software. This will prove to be a win for vendors that have invested heavily in business collaboration SaaS, such as Cisco, Citrix, Google, IBM, Microsoft, and Salesforce. Meanwhile, mobile operators AT&T, BT, Deutsche Telecom, Orange, Sprint, Telefonica and Verizon will be cloud favorites to win based on their ability to deliver the one-two punch of enterprise mobility combined with cloud services.”

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