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History of Google Algorithm Changes 1998-2012 (Infographic)


COPENHAGEN, DENMARK - Google made more than 30 changes to their algorithm just over the past month. This comes to show how dynamic and quickly changing their criteria on what is good and what is not so good are. SEOs all over the world are intrigued and always on the lookout for more changes as they have to adapt to each one.

Although Google was launched in 1998, the first documented update didn’t happen until 2002. 4 years seem like a very long time compared to the almost daily updates that we experience nowadays. As time went by, changes started to take place more frequently, making SEO more difficult for people not flexible enough to keep up.

An interesting fact is that there are over 500 updates and changes of all sizes that were made to Google’s algorithm. Some of the most significant ones are the launch of personalized search, instant preview of websites and the Panda update.

One of the biggest and most successful things for Google was the launch of their social network – Google Plus. It instantly became a threat to Facebook and turned into one of its biggest competitors. Google also integrated their social network into search results so people could get more personalized suggestions.

All of these updates you can find on the infographic which shows every important thing Google has gone through since it was first launched. The infographic shows helpful information about all the important changes people should know about and take into consideration when trying to figure out how exactly the algorithm works.